Comparative Analysis of Business Success in the Automotive Industry Using a Grounded Theory Approach

Michael Studeny
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Michael Studeny: PhD.-Student at Bucharest University of Economic Studies

Journal of Interdisciplinary Economic Research, 2015, issue 2, 61-68

Abstract: Objective: The aim of this paper is to test new instruments for the development of analytical industry case studies. Approach: In the framework of the grounded theory approach a basic approach is developed applying financial statement figures and a revenue/value growth matrix. Results: Companies classified with Porter’s generic strategy approach as “stuck in the middle” are the most successful of all companies in the automobile industry. Conclusions: The criticism of Porter’s model is justified. Even a basic grounded theory approach can justify this empirically. Contribution: The development of a basic approach for the valuation of business success. Article Classification: Conceptual paper

Keywords: financial statement analysis; grounded theory; generic strategy; competitive advantage; business suc (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:zfioef:0055

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