 Kommunikation und Unternehmensnachfolge: Veränderungsprozesse strategisch begleitenPatrick Peters ()
Zeitschrift für interdisziplinäre ökonomische Forschung, 2020, issue 1, 38-45 Abstract: The following article focuses on the specific topic of (corporate) communication the role of in the process of business succession in family-run companies and takes into consideration especially the person of the senior-entrepreneur as the presenter of the firm to his or her successor. As the numbers of business successions (or at least: the numbers of aging small and medium-sized enterprise owners) are constantly growing, professionally structured processes are sought to help to retain those companies and the employment. As the practice show, communication matters have a significant part in these succession considerations: Without a consequent and individualized communication strategy it seems complicated to conduct the succession process successfully and to implement the new owner in a strong position. As a result, the article will provide a basic roadmap to communication in the context of business succession in family-run companies. Keywords: Business Succession; Mergers & Acquisitions; Transaction; Family-run Company; Small and Medium-sized Enterprises (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ris:zfioef:0131 Access Statistics for this article Zeitschrift für interdisziplinäre ökonomische Forschung is currently edited by Sonja Keppler More articles in Zeitschrift für interdisziplinäre ökonomische Forschung from Allensbach Hochschule Contact information at EDIRC. |
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