The Audience-Revenue Relationship for Local Television Stations

Franklin M. Fisher, John J. McGowan and David Evans

Bell Journal of Economics, 1980, vol. 11, issue 2, 694-708

Abstract: Econometric analysis of television station revenue is undertaken to help assess the effects of changing cable television regulations on broadcast stations. Revenue is closely related to audience size and characteristics. Audience value depends upon its location relative to the station and differs according to time of day. It also differs between independent and affiliated stations and between UHF and VHF stations. To assess the effects of cable systems accurately, regulators need estimates of audience diversion by geographic location and by time of day. Independents, affiliates, UHF stations and VHF stations will be differently affected by given patterns of audience diversion.

Date: 1980
References: Add references at CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://links.jstor.org/sici?sici=0361-915X%2819802 ... O%3B2-D&origin=repec full text (application/pdf)
Access to full text is restricted to JSTOR subscribers. See http://www.jstor.org for details.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rje:bellje:v:11:y:1980:i:autumn:p:694-708

Ordering information: This journal article can be ordered from
https://editorialexp ... i-bin/rje_online.cgi

Access Statistics for this article

More articles in Bell Journal of Economics from The RAND Corporation
Bibliographic data for series maintained by ().