An Economic Model for Popular Event Promotions

Wu Sheng-Yeh, Chen Guan-Ru and Tetin Ilia

Bulletin of Applied Economics, 2022, vol. 9, issue 2, 169-173

Abstract: This study provides a theoretic framework for price promotions on seasonal events and popular events, such as anniversary, Christmas, and World Soccer Cup. Firms engage in collective price promotions seems to contradict economic wisdom because promotions are less likely to stand out among competitors in popular events. In a rational expectations model, this study shows all players’ performance improve in the equilibrium. Furthermore, even less-famous goods benefit from collective price promotions in which the theoretic framework can provide a guideline to manufacturers and retailers.

Keywords: Event Promotions; Price-Quality Relationship; Advertising. (search for similar items in EconPapers)
JEL-codes: D21 M21 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.riskmarket.co.uk/bae/journals-articles ... nload=attachment.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rmk:rmkbae:v:9:y:2022:i:2:p:169-173

Access Statistics for this article

Bulletin of Applied Economics is currently edited by Eleftherios Spyromitros

More articles in Bulletin of Applied Economics from Risk Market Journals
Bibliographic data for series maintained by Eleftherios Spyromitros-Xioufis ().