The Effect of HR Practices on Business Performance in Morocco: An Application of the Universalist Approach

Hayat EL Adraoui

Information Management and Business Review, 2018, vol. 10, issue 3, 6-16

Abstract: The role of HRM in improving business competitiveness is recognized. The scientific literature has several theoretical approaches through which some authors have attempted to validate this hypothesis. The objective of this study is to verify if the companies most successful in Morocco are distinguished by their HR practices under the Universalist approach. We quantitatively analyze the returns of a panel of 92 national and multinational companies in Morocco. A context far unexplored by management researchers. These companies operate, since the 80s, in a context of strong competition due to the globalization of markets. The results are used to validate the Universalist perspective and argue the scope of certain HR practices in this context.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:10:y:2018:i:3:p:6-16

DOI: 10.22610/imbr.v10i3.2459

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