Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research

Johari Bin Abdullah, Firdaus Abdullah and Saimi Bin Bujang

Information Management and Business Review, 2023, vol. 15, issue 1, 114-120

Abstract: Recent trends focused on religion as an essential aspect of culture that affects Muslim consumer behavior, especially religiosity. Nonetheless, conceptualizing religiosity for Muslims shows the complexity of the concept that transcends culture and fields of study. Therefore, researchers face challenges in understanding religiosity and its role in predicting consumer behavior. This paper sheds some light on the topic by highlighting these challenges to provide insight for future research agendas.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:15:y:2023:i:1:p:114-120

DOI: 10.22610/imbr.v15i1(I)SI.3402

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