To Recycle e-Waste or Not: Understanding Consumers' Intention from the Lens of Behavioral Theories

Erne Suzila Kassim, Mohd Faizul Hassan, Fazira Mohd Nor and Tzong-Ru Lee

Information Management and Business Review, 2023, vol. 15, issue 1, 72-85

Abstract: The study was conducted to explore and understand factors that determine consumers' intention to recycle e-waste from the lens of the Theory of Planned Behavior (TPB) and Behavioral Reasoning Theory (BRT). A cross-sectional survey was designed and data was collected from 339 respondents who used an extensive number of electronic devices. The findings suggest positive attitudes towards recycling; social norms and perceived behavioral control are significant to the intention to recycle e-waste. In addition, attitude is explained by two determinants; reasons for recycling and environmental value. Finally, environmental value is also significant in explaining reasons for and reasons against recycling. The study is important for theoretical and managerial implications in describing consumers' acceptance of e-waste recycling by considering the values that promote the act, and the risks that prohibit them from acting positively. Likewise, the findings would help in building an impactful environmental protection regulation for the sustainability agenda.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:15:y:2023:i:1:p:72-85

DOI: 10.22610/imbr.v15i1(I)SI.3409

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