Marketing Orientation, Customer Orientation, Entrepreneurship Education and Women Entrepreneurship Sustainability in Small and Medium-Sized Enterprises (SMEs) in Malaysia

Nor Hamiza Mohd Noor, Intan Maizura Abd Rashid, Noraishah Kamarolzaman, Nor Azmawati Husain and Hamidah Binti Norman

Information Management and Business Review, 2023, vol. 15, issue 4, 299-305

Abstract: The focal point of the examination included investigating the achievement factors among women entrepreneurs in the province of Malaysia. This paper explored to what degree a few factors, entrepreneurship education management, customer orientation and marketing orientation can clarify its commitment towards turning out to be effective women entrepreneurship visionary. Women entrepreneurs have been progressively mainstreamed into advancement forms, and by assuming an assortment of jobs at the family, network and society levels, they have had the option to add to national improvement and thriving. Reflecting dynamically expanded political will, progressive Malaysian advancement plans have put a more prominent accentuation on mainstreaming women entrepreneurs in national improvement through certifiable multi-sectoral approaches and projects. Gender orientation as an advancement center was first referenced in the Third Malaysia Plan (1976–1980), which supported the dynamic interest of women entrepreneurs being developed and their commitment to the economy. The job of Women entrepreneurs in neediness destruction was given acknowledgment under the Fifth Malaysia Plan when social projects to elevate the state of women were supplanted by monetary projects. The results show that the regression analysis on entrepreneurship education management, customer orientation and market strategy affect the sustainability of SMEs. Numerous studies have been undertaken to evaluate the effects of various elements on women's entrepreneurial success, but our study looked into several entrepreneurship education management, customer orientation and market strategy factors towards women's entrepreneurship sustainability that have largely gone unexplored, particularly in Malaysia. The current study further adds to the previous literature by providing empirical evidence.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:15:y:2023:i:4:p:299-305

DOI: 10.22610/imbr.v15i4(SI)I.3603

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