Social Networking and Technological Entrepreneurial Intention: Demand-Resource Mechanism

Nor Azmawati Husain, Zulkefli Mohamad Hanapiyah, Mastura Roni, Norlela Abas, Ahmad Fadhly Arham and Norshiba Norhisham

Information Management and Business Review, 2024, vol. 16, issue 2, 111-124

Abstract: Social networking (SN) has changed the landscape of businesses, especially for entrepreneurs. Hence, this paper is conducted to identify the indirect effect of social networking in association with technological entrepreneurial intention (EI). The study was undertaken purposefully with two objectives. The first objective is determining the relationship between university support, risk, and student entrepreneurial intention. The second objective is related to the mediating role of social networking. This study utilized a quantitative form of research using a questionnaire as a data collection method. The population of this study is 300 technology entrepreneurship students from two different faculties: the Faculty of Plantation and Agrotechnology (FPA) and the College of Computing, Informatics & Mathematics (KPPIM). The response return is 224, which represents a 74.7% response rate. Data analysis utilized structural equation modeling in AMOS software to measure the effect among variables and answer all research questions. University support, risk, and social networking significantly and directly affect entrepreneurial intention among students. The mediating impact of social networking on the relationship between university support and entrepreneurial intention is significant. Social networking significantly and indirectly affects the relationship between risk and entrepreneurial intention. This recently proposed framework can explain the influences of resources (i.e., university support, social networking) and demand (i.e., risk) on the intention to become technological entrepreneurs.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:2:p:111-124

DOI: 10.22610/imbr.v16i2(I).3854

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