From Click to Cuisine: Navigating the Landscape of Customer Satisfaction in Online Food Delivery Apps

Amily Fikry, Azreen Joanna Abdul, Ameena Sibghatullah, Nur Shahrulliza Muhammad and Zatul Fahany Harun

Information Management and Business Review, 2024, vol. 16, issue 3, 579-588

Abstract: Technological advancements have revolutionized the food industry, enabling restaurant food delivery to homes. In Malaysia, families with children prefer online food delivery apps (OFDA) over singles, citing crowd avoidance, time-saving, and craving satisfaction. This research analyzes sociodemographic factors (age, income, gender, occupation, marital status, education, order frequency) influencing OFDA satisfaction. Through convenience sampling with 447 responses obtained via Google Forms, results indicate no significant differences in satisfaction based on age, income, gender, occupation, or education. However, marital status and order frequency show distinctions. The research concludes with limitations, recommendations, and implications for practitioners.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/4085/2648 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/4085 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:3:p:579-588

DOI: 10.22610/imbr.v16i3(I)S.4085

Access Statistics for this article

More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().