Factors Influencing the Acceptance of AI in Mobile Health Apps in Malaysia

Che Nur Asmani Amirah Che Mohd Nawi, Zuhal Hussein and Che Nur Asmani Amira Che Mohd Nawi

Information Management and Business Review, 2024, vol. 16, issue 3, 685-694

Abstract: In today’s fast-paced world, maintaining health and personal wellness has become a top priority. Artificial intelligence (AI) has emerged as a powerful tool in this effort, offering innovative solutions through mobile health applications. These applications use AI-driven algorithms to analyze user data, including sleep patterns, food intake, daily activity levels, diet preferences, stress indicators, and meditation, to provide personalized recommendations and insights. Mobile health applications have the potential to improve healthcare systems by enhancing health and disease management, communication, efficiency, treatment adherence, reducing costs, and increasing access to health interventions. This paper aims to provide a better understanding of the use of artificial intelligence in healthcare tools by examining the factors influencing the intention to use mobile health applications in Malaysia. It will discuss the extended UTAUT constructs and the concept of personal health characteristics, such as performance expectancy, effort expectancy, social influence, facilitating conditions, and health consciousness.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:3:p:685-694

DOI: 10.22610/imbr.v16i3(I).4022

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