Cues to Action and Self-Efficacy in the Health Belief Model: Perceived Risk as Mediating Roles Towards Enhancing Customer Engagement
Rohayah Adiman,
Noraznira Abd Razak and
Nur Mellisa Muhammad Faisal Wee
Information Management and Business Review, 2024, vol. 16, issue 4, 128-138
Abstract:
Understanding and predicting customer engagement (CE) is crucial, especially in the context of medical and health insurance (MHI). In the current global landscape, particularly in light of the COVID-19 pandemic in 2020, gaining insights into customer behavior is essential for shaping future decisions and strategies. This study aims to investigate CE in private hospitals in Malaysia by utilizing the Health Belief Model (HBM). The HBM offers a comprehensive view of how customer beliefs and behaviors affect CE, making it well-suited for this research context. The study employs variance-based structural equation modeling through Smart PLS 4.0, using a sample of 150 private hospital customers in Malaysia. The findings reveal a significant relationship between Cues to Action (CA) and Self-Efficacy (SE) on CE, while perceived risk (PR) does not mediate the relationship between CA and SE about CE.
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/4283/2875 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/4283 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:4:p:128-138
DOI: 10.22610/imbr.v16i4(I).4283
Access Statistics for this article
More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().