A Study on the Awareness of Air Travellers Towards Travel Insurance

Faziatul Amillia Mohamad Basir, Nurul Hidayah Zainal, Mohd Faizol Rizal Mohd Rasid, Ainol Fizy Ruslan and Wan Nur Fatihah Rohaizad

Information Management and Business Review, 2025, vol. 17, issue 2, 229-239

Abstract: Discovering different cultures and experiences is made possible through travel. However, even the best-planned trips can be derailed by unanticipated circumstances. It takes more than simply packing your luggage and making your travel arrangements to ensure a successful journey. Many people fail to consider important factors that offer comfort. The objective of this study is to investigate people's awareness of the existence of risk from aircraft and the importance of travel insurance in protecting themselves from any unexpected event. Additionally, this study aims to explore the factors, such as attitude, knowledge, and promotion, that influence travel insurance awareness. Purposive sampling was used in this study, and 100 online surveys were dispersed around Malaysia. After the survey is completed, the results will be analysed to determine the primary factors influencing this study and whether or not respondents believe that travel insurance is necessary. Any pertinent party may find this research helpful in raising public awareness of the value of travel insurance.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:17:y:2025:i:2:p:229-239

DOI: 10.22610/imbr.v17i2(I)S.4598

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