The Nexus between Product Features, Brand Image, Service Quality and Islamic Banking Performance in Malaysia

Muhammad Ridzuan Abdul Aziz, Nuralya Natasha Musa, Nursarah Yasmin Kamal Hashim, Nurul Amirah Hasanah Abdul Wahab, Siti Maryam Alias and Wan Muhammad Idham Fahmi Wan Anuar

Information Management and Business Review, 2025, vol. 17, issue 2, 515-521

Abstract: This research aims to explore the factors that could affect Islamic banking performance in Malaysia. Hence, this research presents a conceptual framework on the effects of product features, brand image, and service quality on Islamic banking performance. Research hypotheses are proposed based on the theorised relationship among the variables in this research. Significant effects are expected between product features, brand image, service quality, and Islamic banking performance.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:17:y:2025:i:2:p:515-521

DOI: 10.22610/imbr.v17i2(I)S.4579

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