An Organization DNA Model: UiTM in Analysis

Mudiana Mokhsin, Afdallyna Fathiyah Harun, Wan Nurhayati Wan Hanafi, Umaimah Kamarulzaman, Nur Huda Nabihan Md Shahri, Mohd Husni Mohd Som and Amer Shakir Zainol

Information Management and Business Review, 2025, vol. 17, issue 2, 541-551

Abstract: This study focuses on Universiti Teknologi MARA (UiTM), highlighting its academic success and strong employee character. It aims to identify employees' trust in the institution and analyze the data using qualitative content analysis. Three data sources were used: an interview with the former Vice-Chancellor, an exploratory survey with 187 respondents from various categories, and secondary data from the Vice-Chancellor’s speeches and writings. Methods included content analysis, exploratory data analysis, and word frequency analysis. The study draws a comparison between UiTM's organizational structure and DNA, where the backbone represents "Nation (Bangsa), Knowledge (Ilmu), and Success (Berjaya)," and the nitrogenous bases symbolize "Thinking (Pemikiran), Emotions (Emosi), Spirit (Semangat), Aspirations (Aspirasi), and Behavior (Tingkah laku)." These elements form the PESAT model, which encompasses the core components of UiTM’s identity. The research contributes by offering a framework for managing large institutions like UiTM, ensuring a sustainable identity, and guiding future aspirations. This model provides valuable insights into the institution’s community and its continued development.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:17:y:2025:i:2:p:541-551

DOI: 10.22610/imbr.v17i2(I)S.4592

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