Acceptance of Feedbacks in Reputation Systems: The Role of Online Social Interactions

Fereshteh Ghazizadeh Ehsaei

Information Management and Business Review, 2012, vol. 4, issue 7, 391-401

Abstract: In an online environment, the aim of reputation systems is to let parties rate each other and to help consumers in deciding whether to transact with a given party. In current reputation systems for e-commerce, users have to trust unreliable information sources and anonymous people. As a result, users are not only hesitant to trust online seller but also to reputation systems. Therefore, there is a need to improve current reputation systems by allowing users to make buying decision based on reliable source of information. This paper proposes a new approach of sharing knowledge and experience in reputation systems by utilizing social interactions. This study examines the potentials of integrating social relations information in reputation systems by proposing a model of acceptance of feedbacks in reputation systems.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:4:y:2012:i:7:p:391-401

DOI: 10.22610/imbr.v4i7.993

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