Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review

Fazal ur Rehman, Tariq Nawaz, Ishfaq Ahmed and Shabir Hyder

Information Management and Business Review, 2014, vol. 6, issue 6, 301-308

Abstract: The study emphasized on the role of hierarchy of effects model in advertisement and reviewed its historical background along with different phases. This study clarified the early development phase, modern development phase, some challenges and defenses, and digital phase of the model in detail. The study highlighted different steps of hierarchy of effects model and how it effectively influence customers mind in advertisement. The study mentioned the steps of awareness, interest, desire, action which is also known as AIDA model. The study anticipated that AIDA is the oldest acronym of marketing. It is best, will never change and can be applied to print, social, mobile, online and digital advertising.

Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/1128/1128 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/1128 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:6:y:2014:i:6:p:301-308

DOI: 10.22610/imbr.v6i6.1128

Access Statistics for this article

More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().