Use of Social Media as a Media Promotion for Small and Medium Enterprises

Isma Azis Riu

Information Management and Business Review, 2015, vol. 7, issue 4, 33-41

Abstract: Era of information technology extremely dynamic, fast growing as it is now, allows us to communicate with anyone, anytime, anywhere cheaply and quickly crossed the line geography. Especially with social media or social media, which increasingly plays an important role in communicating and socialize? Social media is not just used by the individual. In fact there are many large companies, small and medium enterprises (SMEs), even the candidates, presidential candidates, even use it as a medium of communication and media promotion. Social Media is an online media, the users can easily participate, share and create contents include blogs, social networks, wikis, forums and virtual worlds. Blogs, social networking and wikis are forms of social media are most commonly used by people around the world. Conclusions that can be drawn is very important to use social media as a promotional medium for Small and Medium Enterprises (SMEs) in a systematic and structured, because in addition to not require huge capital, and does not require an office, could be anywhere, anytime due to real time. Range is not limited to the Internet reaches all regions and even countries. With so many current Social Media, Small and Medium Enterprise Social Media can choose which one is suitable for their products. Utilization of Social Media, can be establish communication with customers, build emotional bounding. And in this era of social media gave birth to a new customer segment called customer social (social customer), thus giving birth to new ways or practices of a business, product or service in the interaction with the market.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:7:y:2015:i:4:p:33-41

DOI: 10.22610/imbr.v7i4.1160

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