EconPapers    
Economics at your fingertips  
 

The Adoption of Internet Banking in a Developing Economy

Jeevarathnam P Govender

Journal of Economics and Behavioral Studies, 2013, vol. 5, issue 8, 496-504

Abstract: The international world has witnessed significant developments in internet banking. This has presented opportunities to both banks and customers in the world of e-commerce. The adoption rate for internet banking in South Africa has been low, compared to other developing countries. With a reasonably well developed infrastructure, South Africa presents itself with great market potential for internet banking. Given this scenario, this paper examines the factors influencing the adoption of internet banking in South Africa. A survey was conducted using a sample of 400 consumers using a quantitative and descriptive design. The results indicate a relationship between the selected biographical variables and the adoption of internet banking. Perceived usefulness, an indicator of relative advantage was associated with the adoption of internet banking. Users considered internet banking to be less complex and less costly than non-users. It emerged that both users and non-users did not consider social influences as being a factor in the adoption of internet banking.

Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ojs.amhinternational.com/index.php/jebs/article/view/423/423 (application/pdf)
https://ojs.amhinternational.com/index.php/jebs/article/view/423 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnd:arjebs:v:5:y:2013:i:8:p:496-504

DOI: 10.22610/jebs.v5i8.423

Access Statistics for this article

More articles in Journal of Economics and Behavioral Studies from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().

 
Page updated 2025-03-19
Handle: RePEc:rnd:arjebs:v:5:y:2013:i:8:p:496-504