Practical aspects of marketing activity of medical institution in the financial crisis

Alexander Romanov, Sergei Panteleev and Yevgeniy Pluzhnikov
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Alexander Romanov: RAMS
Sergei Panteleev: Lomonosov Moscow State University
Yevgeniy Pluzhnikov: President Administration of RF

Ekonomicheskaya Politika / Economic Policy, 2009, vol. 3, 202-208

Abstract: One of the main results of the global financial and economic crisis was a sharp complication of the situation in the social sphere and in the first place, in our opinion, in health care, which is in direct contact with people. At the same time during the crisis causes the medical institutions to search and use flexible financing mechanisms, including through the development of off-budget sphere, motivates them to upgrade medical facilities, to intensify the use of the results of applied science and, as a consequence - to diversify the range of offered medical services.

Keywords: crisis; medical institutions; marketing activity (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:ecopol:0938

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