Analysis of Effective Ways to Promote Educational Services of a Higher Educational Institution on the Internet

Анализ эффективных способов интернетпродвижения образовательных услуг высшего учебного заведения

Trapeznikova, Elena (Трапезникова, Елена) () and Petropavlovskaya, Anna (Петропавловская, Анна) ()
Additional contact information
Trapeznikova, Elena (Трапезникова, Елена): Vladivostok State University of Economics and Service
Petropavlovskaya, Anna (Петропавловская, Анна): Vladivostok State University of Economics and Service

Economy of science, 2022, vol. 8, 73-81

Abstract: The purpose of this study is to identify effective ways of Internet promotion of educational services of higher educational institutions. The methodological basis of the study is the results of: monitoring and analysis of domestic and foreign publications on the identified issues; analysis of Internet promotion performance indicators of the Marketing and Trade Department of the Vladivostok State University of Economics and Service, including the analysis of Instagram promotion statistical data; as well as a survey of consumers of educational services. The article analyzes the effectiveness of an advertising campaign to promote educational services using various Internet marketing tools, identifies the most effective of the tools used, namely: content marketing and targeted advertising.

Keywords: advertising campaign; internet marketing; higher educational institution; educational services; admission campaign; Instagram; efficiency (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://repec.ranepa.ru/rnp/ecosci/es2206.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:ecosci:es2206

Access Statistics for this article

Economy of science is currently edited by Natalia Kurakova

More articles in Economy of science from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().