Intra-university youth media development as an innovative project of modern youth socialization

Развитие внутривузовских СМИ как инновационный проект социализации современной молодежи

Novoskoltseva, Iulia (Новоскольцева, Юлия) () and Kachanova, Elena (Качанова, Елена) ()
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Novoskoltseva, Iulia (Новоскольцева, Юлия): Russian Presidential Academy of National Economy and Public Administration, Ural Institute of Management
Kachanova, Elena (Качанова, Елена): Russian Presidential Academy of National Economy and Public Administration, Ural Institute of Management

Munitsipalitet: ekonomika i upravlenie / Municipality: Economics and Management, 2022, 75-84

Abstract: The process of socialization of young people is one of the most important for the development of the whole society, because it is the result of socialization that an individual becomes a full member of society. In the process of socialization a young person accepts and assimilates generally accepted norms and rules, establishes interpersonal relations within society. The youth in its turn is one of the most unprotected social groups of our society. The big problem is the fact that the youth as a social group is more exposed to destructive changes of modern society, as the moral values of the youth are in the process of formation. That is why, in the modern educational process, the formation of the bases of socialization of youth is one of the main and top-priority tasks. It should also be noted that the process of digitalization, the introduction of modern digital technology, which occurs in modern society, also puts a certain imprint on the socialization of modern youth. In addition, modern media is actively involved in the socialization and formation of social values of young people. We must remember that in the era of globalization, the growing interdependence of world economies and cultures, a global media space is being formed, which has a huge impact on the formation of youth values. Unfortunately, in our country, there is virtually no control over the electronic media. This leads to the fact that young people mainly draw the values that are transmitted by Western society. Young people lack a sense of patriotism, social duty, and moral obligations. In connection with the above, the authorы of this article haму attempted a scientific analysis and critical reflection on the development of the youth media, as an innovative project of socialization of modern youth, aimed at educating and forming the qualities of a real citizen and patriot of his homeland. Purpose of the article is is to consider and analyze the innovative project on the development of university youth media as a basis for socialization of modern youth. Methodological basis of research: We used general scientific methods of knowledge, including theoretical analysis, synthesis, generalization, comparison, induction, deduction, sociological survey, Markov models based on oriented graphs, factor and correlation analysis. The information base of the research represents a variety of sources, which includes domestic textbooks and scientific collections, periodicals, materials of scientific conferences, data from Russian Internet libraries, as well as scientific articles of modern researchers who have studied the scientific problem in more depth. Results: The results of the sociological survey are presented, the motivational factors that determine the media consumption of the youth audience in the country are studied, the motivational factors influencing students' choice of the main content of the intramural media are identified and modeled. Conclusions: In general, it should be noted that socialization and self-actualization are one of the most important needs of young people, is a process of social evolution of society. Assessing the average return of the average student, such formation passes an active phase exactly in the period of education in universities, that is why, using intramural media can lay a strong foundation and the right foundations necessary for a person to successfully adapt in today's society.

Keywords: education development; youth socialization; youth media; intra-university media; youth values; youth education; social practices (search for similar items in EconPapers)
Date: 2022
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