SOCIOLOGICAL MODEL OF ‘GAMIFICATION OF WORK’ ANALYSIS

СОЦИОЛОГИЧЕСКАЯ МОДЕЛЬ АНАЛИЗА ПРОЦЕССОВ ГЕЙМИФИКАЦИИ В ОРГАНИЗАЦИЯХ

Dieva Anna (Диева, А. А.)
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Dieva Anna (Диева, А. А.): Peoples Friendship University of Russia

State and Municipal Management Scholar Notes, 2018, vol. 1, 224-230

Abstract: Gamification is new management tool based on the use of game design and technologies in work-flow, adopted by organizations to increase staff motivation and involvement. At present, gamifi-cation is mainly studied from a managerial perspective. However, first attempts of sociological study show that gamification is a more complicated phenomenon, which reflects and reinforce existent social structures. The article presents a sociological analytical model, which includes actors, gamification content, effects, and mediating and moderating factors. The model can be used to study gamification of work from a more sociological perspective.

Keywords: gamification of work; game; play; Serious games; game-based methods; social structure; social relations; management (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s18134

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