INTERACTION MARKETING VECTOR – INSTRUMENT OF NEOUPDATING OF ECONOMY

ВЕКТОР МАРКЕТИНГА ВЗАИМОДЕЙСТВИЯ – ИНСТРУМЕНТ НЕООБНОВЛЕНИЯ ЭКОНОМИКИ

Ovcharenko Georgy (Овчаренко Г.В.), Larkina Nataliya (Ларкина, Н. Г.) and Tagayev Alexey (Тагаев, А. В.)
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Ovcharenko Georgy (Овчаренко Г.В.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration
Larkina Nataliya (Ларкина, Н. Г.): Southern Federal University
Tagayev Alexey (Тагаев, А. В.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2019, vol. 1, 76-83

Abstract: The article is based on the concept of innovative marketing proposed innovative methodology for innovative product-services based on a neo-information. The estimation of the development prospects of new economy on practical examples. The necessity of scientific and innovative approach to the innovative development of the new Russian economy with the socio-environmental aspect. Offers a scientific understanding of the importance and the need for innovative marketing to all management levels of the economy.

Keywords: innovative marketing; neoinformacia; innovation strategy; innovation policy; innovative development; innovative product services; neo society; innovation; knowledge; new economy; innovative intellect (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s19110

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