CULTURAL MEASUREMENT OF THE RUSSIAN SOFT POWER IN THE CONTEXT OF DEVELOPMENT OF THE INSTRUMENTATION FOR STRENGTHENING THE COUNTRY’S HUMANITARIAN IMPACT ABROAD

КУЛЬТУРНОЕ ИЗМЕРЕНИЕ РОССИЙСКОЙ МЯГКОЙ СИЛЫ В КОНТЕКСТЕ РАЗРАБОТКИ ИНСТРУМЕНТАРИЯ УКРЕПЛЕНИЯ ГУМАНИТАРНОГО ВЛИЯНИЯ СТРАНЫ ЗА РУБЕЖОМ

Kamyshanskaya Stefaniya (Камышанская С.С.)
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Kamyshanskaya Stefaniya (Камышанская С.С.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2019, vol. 1, 273-278

Abstract: The article discusses the main directions of influence of Russian “soft power” through the use of technologies of humanitarian influence in foreign policy, with the help of which the image of our state is formed. The author emphasizes that today the role and importance of the toolbox of "soft power" is increasing. The article deals with such tools of “soft power” as public diplomacy, the media and education. In addition, the author notes that the effectiveness of the influence of "soft power" abroad can grow due to foreign young people, who get acquainted with the national identity of our country through international events and academic exchanges.

Keywords: soft power; public diplomacy; humanitarian influence; foreign policy of Russia; international cooperation; national culture; positive image of the state; shaping a country’s image; education in Russia (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s19142

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