ABOUT MARKETING AND LOGISTICS INTERFACE IN THE MANAGEMENT SYSTEM

О МАРКЕТИНГОВО-ЛОГИСТИЧЕСКОМ ИНТЕРФЕЙСЕ В СИСТЕМЕ МЕНЕДЖМЕНТА

Simonyan Tatyana (Симонян Т.В.), Ananova Oksana (Ананова О.Г.), Denisenko Yuliya (Денисенко Ю.Н.) and Knyazeva Yulia (Князева Ю.С.)
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Simonyan Tatyana (Симонян Т.В.): Don State Technical University
Ananova Oksana (Ананова О.Г.): Don State Technical University
Denisenko Yuliya (Денисенко Ю.Н.): Don State Technical University
Knyazeva Yulia (Князева Ю.С.): Don State Technical University

State and Municipal Management Scholar Notes, 2019, vol. 2, 86-93

Abstract: This article proves the expedience of marketing and logistics integration processes for the most complete disclosure of their macro- and microeconomic potential. The actual and statistic data, which directly and indirectly confirm the economic prospects of the given approach at the regional, state and global levels is presented in the article. In particular, a significant investment and, consequently, socio-economic potential of the managed development of marketing and logistics infrastructure is noted. The problem`s solution of management integration , marketing and logistics in production and economic activity is visualized. The spheres of interaction, or interface, of the named objects are considered. The unconditional theoretical and applied value of researches, conducted in this direction, is shown.

Keywords: marketing; logistics; marketing and logistic interface; management; competition; sales; sales; warehouse; terminal; delivery; traffic; transport complex; transport and logistics infrastructure (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s19212

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