DIGITAL ECONOMY: TERMS AND INSTRUMENTS INTRODUCTION OF INTERNET TECHNOLOGIES IN THE ACTIVITIES OF UNIVERSITIES

ЦИФРОВАЯ ЭКОНОМИКА: УСЛОВИЯ И ИНСТРУМЕНТЫ ВНЕДРЕНИЯ ИНТЕРНЕТ-ТЕХНОЛОГИЙ В ДЕЯТЕЛЬНОСТЬ ВУЗОВ

Matveev Vladimir (Матвеев В.В.), Soboleva Yuliya (Соболева Ю.П.) and Tarasov Vadim (Тарасов В.А.)
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Matveev Vladimir (Матвеев В.В.): Orel branch of Financial University under the Government of the Russian Federation
Soboleva Yuliya (Соболева Ю.П.): Orel branch of Financial University under the Government of the Russian Federation; Central Russian institute of management – branch of Russian Presidential Academy of National Economy and Public Administration
Tarasov Vadim (Тарасов В.А.): Orel state university of I.S. Turgenev

State and Municipal Management Scholar Notes, 2019, vol. 3, 113-121

Abstract: The most important factor in Russia's economic growth is the development of digital technologies in the economy. The use of information and communication technologies allows companies to conquer new markets, reduce prices, improve the distribution system of goods, and optimize costs. Firms doing business through online technologies are gaining competitive advantages, including attracting new customers; markets expand to national or even global levels; Improving customer satisfaction consumer loyalty is won, etc. Digitalization also affects education: it is edu-cation that provides competent economies to the digital economy. The novelty of the study is that it proposes an approach to assessing the readiness of modern educational organizations to implement digital technologies, based on Internet marketing tools.

Keywords: digital economy; digital technologies; digitalization; education; internet marketing; business sector of economy; information society; priority branches of economy; public services (search for similar items in EconPapers)
Date: 2019
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