AREAS OF APPLICATION OF DIGITAL TECHNOLOGIES IN THE RUSSIAN BANKING SECTOR

НАПРАВЛЕНИЯ ПРИМЕНЕНИЯ ЦИФРОВЫХ ТЕХНОЛОГИЙ В БАНКОВСКОМ СЕКТОРЕ РОССИИ

Polyanin Andrei (Полянин А.В.), Dolgova Svetlana (Долгова С.А.) and Ivashchenko Tatyana (Иващенко Т.Н.)
Additional contact information
Polyanin Andrei (Полянин А.В.): Central Russian Institute of management – branch of the Russian presidential Academy of national economy and public administration
Dolgova Svetlana (Долгова С.А.): Central Russian Institute of management – branch of the Russian presidential Academy of national economy and public administration
Ivashchenko Tatyana (Иващенко Т.Н.): Central Russian Institute of management – branch of the Russian presidential Academy of national economy and public administration

State and Municipal Management Scholar Notes, 2019, vol. 3, 146-53

Abstract: The digitalization of the economy poses serious challenges to existing business models, including in the structural units of the banking system, which are undergoing a process of transformation worldwide. Customer focus and personalization of the offer, mobility are the key components of the digital Bank strategy. For its effective implementation, it is necessary to solve problems focused on the accumulated customer experience, as well as on the introduction of innovations that support the interests of potential customers. The article discusses the application of digital technologies in the banking sector of Russia, as well as in the world's leading banking institutions, highlights the problems and prospects of digitalization of the banking business.

Keywords: digital technologies; bank industry; digital banking; financial platform; virtual banking business; electronic banks; bank statistics; customer base; financial banking (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
ftp://w82.ranepa.ru/rnp/smmscn/s19322.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s19322

Access Statistics for this article

State and Municipal Management Scholar Notes is currently edited by Tatiana Ignatova

More articles in State and Municipal Management Scholar Notes from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().