MARKETING TECHNOLOGIES IN REGIONAL MANAGEMENT PRACTICE: CONCEPTUAL CONTENT AND APPLICATION TOOLS

МАРКЕТИНГОВЫЕ ТЕХНОЛОГИИ В ПРАКТИКЕ РЕГИОНАЛЬНОГО УПРАВЛЕНИЯ: СОДЕРЖАНИЕ КОНЦЕПЦИИ И ИНСТРУМЕНТАРИЙ ПРИМЕНЕНИЯ

Kelarev Vladimir (Келарев, В. В.), Shakova Fatima (Шакова, Ф. М.) and Mashlykina Anastasia (Машлыкина А.)
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Kelarev Vladimir (Келарев, В. В.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration
Shakova Fatima (Шакова, Ф. М.): North Caucasus State Academy
Mashlykina Anastasia (Машлыкина А.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2019, vol. 4, 30-36

Abstract: The article actualizes the need to improve the regional management system based on regional marketing. The article highlights the prerequisites for the activation of marketing technologies in regional management. The article explains the necessity of conceptual approach application in the practice of regional marketing, which is justified by multifunctional capabilities and strategic certainty of the marketing impact. The specific functions and tools of marketing technologies that can be used in the practice of regional management are presented.

Keywords: regional government; marketing technologies; regional marketing; marketing functions; tools of marketing technologies; market environment; regional authorities; municipal marketing; regional economy (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s1944

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