MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE

МАРКЕТИНГ ОРГАНИЗАЦИЙ ЗДРАВООХРАНЕНИЯ В УСЛОВИЯХ РЕАЛИЗАЦИИ НАЦИОНАЛЬНЫХ ПРОЕКТОВ (НА ПРИМЕРЕ ОНКОЛОГИЧЕСКОЙ СЛУЖБЫ)

Przhedetskiy Yury (Пржедецкий Ю.В.), Przhedetskaya Natalia (Пржедецкая Н.В.) and Shevelyova Veronika (Шевелева В.В.)
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Przhedetskiy Yury (Пржедецкий Ю.В.): Rostov Cancer Research Institute
Przhedetskaya Natalia (Пржедецкая Н.В.): Rostov state economic university (RINH)
Shevelyova Veronika (Шевелева В.В.): Rostov state economic university (RINH)

State and Municipal Management Scholar Notes, 2020, vol. 1, 92-96

Abstract: The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities, there are many problems associated with the lack of investment resources and lack of flexibility of public health organizations, as well as consumer distrust and low price competitiveness of private health organizations.

Keywords: health care; medical organization marketing; medical services; private and public medical organizations; market segmentation; marketing complex; medical services; competitiveness; living standards of the population (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s20113

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