FORMATION OF PORTFOLIO OF ORDERS OF INDUSTRIAL ENTERPRISE IN CRISIS CONDITIONS OF ECONOMY 2020. METHODOLOGY

ФОРМИРОВАНИЕ ПОРТФЕЛЯ ЗАКАЗОВ ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ В КРИЗИСНЫХ УСЛОВИЯХ ЭКОНОМИКИ 2020 Г. МЕТОДИКА

Vyshegorodsky Daniil (Вышегородский Д.В.) and Shishkin Mikhail (Шишкин М.В.)
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Vyshegorodsky Daniil (Вышегородский Д.В.): Ural Institute of Management - branch of Russian Presidential Academy of National Economy and Public Administration
Shishkin Mikhail (Шишкин М.В.): Ural Institute of Management - branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2020, vol. 4, 77-83

Abstract: The development of scientifically sound approaches to compiling and forming a portfolio of orders in 2020 becomes vital for enterprises. The subject of the study in the article are issues of forming a portfolio of orders of an industrial enterprise in crisis conditions of the economy. The purpose of the article is to study the methodology for forming the portfolio of orders of an industrial enterprise LLC MAN Group. To study the formation of the portfolio of orders of the industrial enterprise MAN Group LLC, various methods were considered in the work on the basis of current information. The results of MAN Group LLC obtained during the study demonstrate that the effective formation of the order portfolio is one of the main subsystems of the functioning of MAN Group LLC. It has a direct impact on the economic effect of the enterprise, limits the increase in the cost of goods sold, and increases profit. The authors identified key problems affecting the efficiency of forming a portfolio of orders of an industrial enterprise in a crisis economy. The recommendations formulated on the basis of this recommendation can be used in the activities of the enterprise, which will allow to develop an effective strategy, improve sales control, fulfill the sales plan, and make a profit.

Keywords: order portfolio; enterprise sales; market turbulence; marketing activity of industrial enterprise; marketing; customer base (search for similar items in EconPapers)
Date: 2020
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