MUSICAL FESTIVAL AS A TERRITORIAL BRAND PROMOTION TOOL

МУЗЫКАЛЬНЫЙ ФЕСТИВАЛЬ КАК ИНСТРУМЕНТ ПРОДВИЖЕНИЯ ТЕРРИТОРИАЛЬНОГО БРЕНДА

Ponomareva Alexandra (Пономарева А.М.) and Ponomarev Maxim (Пономарев М.А.)
Additional contact information
Ponomareva Alexandra (Пономарева А.М.): Rostov state economic university (RINH); Southern Federal University
Ponomarev Maxim (Пономарев М.А.): South-Russian Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2020, vol. 4, 61-64

Abstract: The article describes the existing ratings / indices of territories, assesses the possibility of their use in studies of territorial brands. Based on the analysis of the content and metrics of territorial ratings / indices, their classification has been developed, a rating / index system for marketing assessment of a territorial brand has been systematized, and the possibilities of existing territorial indices / ratings usage in the field of territorial brand management have been outlined.

Keywords: city marketing; territorial marketing; city branding; brand-management; musical festival; territorial brand promotion (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repec.ranepa.ru/rnp/smmscn/s2048.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s2048

Access Statistics for this article

State and Municipal Management Scholar Notes is currently edited by Tatiana Ignatova

More articles in State and Municipal Management Scholar Notes from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().