E-COMMERCE MARKET ATTRACTIVENESS FACTORS IN THE POSTPANDEMIC PERIOD (THE USA CASE)

ФАКТОРЫ ПРИВЛЕКАТЕЛЬНОСТИ РЫНКА ЭЛЕКТРОННОЙ ТОРГОВЛИ В ПОСТПАНДЕМИЙНЫЙ ПЕРИОД (НА ПРИМЕРЕ США)

Yevchenko Natalia (Евченко Н.Н.) and Morozova Polina (Морозова П.А.)
Additional contact information
Yevchenko Natalia (Евченко Н.Н.): Southern Federal University
Morozova Polina (Морозова П.А.): Southern Federal University

State and Municipal Management Scholar Notes, 2021, vol. 1, 120-126

Abstract: The article analyzes the composition, development trends and dynamics of factors that determine the attractiveness of using e-commerce as a method of entering a new market in the post-pandemic period the United States’ market. These include: the volume of online and total sales of goods, the revenue of American marketplaces, personal and real disposable income, spending on personal consumption of goods and services, and the consumer confidence index. The conclusion is made that the attractiveness of e-commerce market for business is preserved in comparison with traditional sales. A trend has been revealed for a slowdown in the growth rate of e-commerce, which is characteristic of both the US and Russian markets.

Keywords: international e-commerce; pandemic; marketplace; personal consumption of goods and services; foreign trade; trends (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repec.ranepa.ru/rnp/smmscn/s21118.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s21118

Access Statistics for this article

State and Municipal Management Scholar Notes is currently edited by Tatiana Ignatova

More articles in State and Municipal Management Scholar Notes from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().