TOOLS FOR ANALYZING AND MANAGING THE COMPETITIVENESS OF TNCS (USING THE EXAMPLE OF PJSC AEROFLOT)

ИНСТРУМЕНТЫ АНАЛИЗА И УПРАВЛЕНИЯ КОНКУРЕНТОСПОСОБНОСТЬЮ ТНК (НА ПРИМЕРЕ ПАО «АЭРОФЛОТ»)

Anastasia A. Safronova (Сафронова А.А.), Nadezhda V. Kapustina (Капустина Н.В.) and Natalia I. Marakova (Маракова Н.И.)
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Anastasia A. Safronova (Сафронова А.А.): Russian State Social University
Nadezhda V. Kapustina (Капустина Н.В.): Financial University under the Government of the Russian Federation
Natalia I. Marakova (Маракова Н.И.): Moscow State University of International Relations (MGIMO)

State and Municipal Management Scholar Notes, 2022, vol. 2, 128-134

Abstract: Currently, one of the main drivers of the global economy are multinational companies. In the context of globalization, the growing role of TNCs is a natural result of the development of international economic relations. The capital of multinational companies is one of the main and most important sources of financing and R&D worldwide. A highly developed network of affiliated companies provides parent companies with access to the latest developments and achievements, promotes technology transfer, accumulation of knowledge, etc. The purpose of this article is to study the theoretical aspects of competition of multinational companies and the use of basic tools for analyzing the competitiveness of TNCs on the example of Aeroflot. The object of the study is multinational companies in general and specifically the company PJSC Aeroflot – Russian Airlines. The subject of the study is the competition of multinational companies.

Keywords: globalization; world economy; competitiveness; TNCs; air carrier competitiveness; air transportation (search for similar items in EconPapers)
Date: 2022
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