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REPRESENTATION IN ACCEPTED COMMUNICATIVE POLITICAL PRACTICES

РЕПРЕЗЕНТАЦИЯ В РАСПРОСТРАНЕННЫХ ПОЛИТИКО-КОММУНИКАТИВНЫХ ПРАКТИКАХ

Garnik V. Tumanyan (Туманян Г.В.), Buda Z. Lygdenov (Лыгденов Б.З.) and Valeria F. Tolpysheva (Толпышева В.Ф.)
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Garnik V. Tumanyan (Туманян Г.В.): National Research Tomsk State University
Buda Z. Lygdenov (Лыгденов Б.З.): National Research Tomsk State University
Valeria F. Tolpysheva (Толпышева В.Ф.): National Research Tomsk State University

State and Municipal Management Scholar Notes, 2022, vol. 3, 313-318

Abstract: The article devoted the scientific problem concerning the symbolic representation of political subjects (parties, leaders) in the political media reality. To solve it, two political and communicative practices are studied: ideological and figurative representation in social networks. At the same time, political ideology is understood as a new horizontally shaped communication. The network image of a politician gravitates towards traditional models and role content. The conclusion testifies to the fundamental importance of the political representation of subjects that should be present in all types of political reality. But the empirical part indicates that the ideological representation of Russian parties is insufficient, and the figurative representation of politicians sins with image monotony.

Keywords: political representation; political communication; political ideology; positioning; political image; political symbols and meanings (search for similar items in EconPapers)
Date: 2022
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