ACTUALIZATION OF CUSTOMER IMPRESSION FORMATION IN THE HOSPITALITY INDUSTRY

АКТУАЛИЗАЦИЯ ФОРМИРОВАНИЯ ВПЕЧАТЛЕНИЯ У КЛИЕНТА ИНДУСТРИИ ГОСТЕПРИИМСТВА

Pavel E. Budaev (Будаев П.Е.) and Veronika S. Vlasova (Власова В.С.)
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Pavel E. Budaev (Будаев П.Е.): Southern Federal University
Veronika S. Vlasova (Власова В.С.): Southern Federal University

State and Municipal Management Scholar Notes, 2022, vol. 4, 181-187

Abstract: The attention to the presented research topic is based on the growing dominance of the individual's needs in getting an impression in all sectors of the economy and, especially, in the hospitality industry. However, the absence of a developed discourse on this problem emphasizes the existence of a real contradiction between the theoretical understanding of the problem and a person’s growing interest in satisfying his emotional needs. In this regard, the subject of analysis in this context is the peculiarities of perception as a psychological phenomenon of consumers of the hospitality industry. The goal is an unconditional requirement to reveal the instrumental significance of impressions in the development of the competitive ability of the hospitality industry as one of the flagships of the domestic economy. The methodological resource should include a number of methods used, such as analytical, descriptive, the method of gestalt psychology, instrumental, in general, which allowed reconstructing the ways of creating and managing the impression of individuals. The source material used in the article can be conditionally differentiated in two directions: psychological and material on the economics of impressions. Of particular importance for the realization of the goals were the works described below, relating to the analysis of open and closed gestalt images, as well as to the description of the features of self-expression and self-presentation of the individual, her interest in the game as one of the ways of life. It can be considered a new promising scientific direction with multidimensional aspects of impression economics. This direction should include the monographs "The Economy of Impressions" by authors Pine and Gilmort, the work of A. Slivotsky "Migration of values", the article by V. Pekar "Introduction to the economy of Impressions", etc. In the context, the emphasis is placed on the statement of the emergence of a new value, which is the impression, prevailing in the scientific body of literature on a tourist destination. This statement, from the point of view of the authors, is debatable. The argumentation given here against this statement, of course, cannot be assessed as absolute truth, but only as the initial moment of scientific controversy. The article presents psychological techniques, the use of which can greatly increase the interest of individuals in obtaining new impressions by an individual in a tourist destination. The practical value consists in demonstrating techniques, the creative understanding of which can enable the hospitality industry to increase its economic status.

Keywords: hospitality industry; individual impression; gestalt psychology; closed and unclosed gestalts; self-expression of personality; game; self-presentation of personality; migration of value (search for similar items in EconPapers)
Date: 2022
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