FEATURES OF EVALUATING THE EFFECTIVENESS OF THE RESTAURANT BUSINESS STRATEGY IN CONDITIONS OF ECONOMIC INSTABILITY

ОСОБЕННОСТИ ОЦЕНКИ ЭФФЕКТИВНОСТИ СТРАТЕГИИ РЕСТОРАННОГО БИЗНЕСА В УСЛОВИЯХ ЭКОНОМИЧЕСКОЙ НЕСТАБИЛЬНОСТИ

Kirill N. Serikov (Сериков К.Н.) and Alexander Yu. Anisimov (Анисимов А.Ю.)
Additional contact information
Kirill N. Serikov (Сериков К.Н.): Synergy University
Alexander Yu. Anisimov (Анисимов А.Ю.): Synergy University

State and Municipal Management Scholar Notes, 2023, vol. 2, 69-78

Abstract: An important step in the development and implementation of an organization's development strategy is to evaluate its effectiveness. In the process of evaluating the effectiveness of the strategy, both the features of the external environment, including its economic instability, and the internal features of the organization for which the strategy is being developed should be taken into account. Thus, the need for research in this area is determined by the need to form an optimal methodology for assessing the effectiveness of the developed development strategy, which will allow predicting the success of its implementation. The purpose of the study is to form an estimated combined model that allows you to combine quantitative and qualitative indicators of the effectiveness of the organization's development strategy. The research methods are: comparative analysis, statistical analysis, PEST-analysis, benchmarking, classification and ranking, etc. The result of the study is an estimated combined model that allows you to combine quantitative and qualitative indicators of the effectiveness of the organization's development strategy. The authors conclude that the system of performance indicators of the restaurant business development strategy is a complex complex that allows you to control the organization's parameters that reflect the process of its functioning.

Keywords: strategic management; development strategy; PEST analysis; methods of strategic analysis; catering business; economic instability (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
ftp://w82.ranepa.ru/rnp/smmscn/s2327.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s2327

Access Statistics for this article

State and Municipal Management Scholar Notes is currently edited by Tatiana Ignatova

More articles in State and Municipal Management Scholar Notes from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().