Methodology for interdisciplinary research into the problems of economics and marketing of loneliness

Методика междисциплинарного исследования проблем экономики и маркетинга одиночества

Alexandra M. Ponomareva (Пономарева А.М.) and Maxim A. Ponomarev (Пономарев М.А.)
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Alexandra M. Ponomareva (Пономарева А.М.): Southern Federal University; Rostov State University of Economics
Maxim A. Ponomarev (Пономарев М.А.): South-Russia Institute of Management – Branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2023, vol. 4, 33-37

Abstract: The article represents a description of the methodology for interdisciplinary research into the economics of loneliness based on a combination of secondary and primary research and a set of various research methods. The purpose of the study is to describe the economy of loneliness and economic loneliness of a person and to develop principles and methods of marketing loneliness as a management tool of the state, business and civil society within the framework of the economy of loneliness.

Keywords: urban space; marketing of loneliness; socio-economic systems; management decisions; management tool; economics of loneliness (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s2344

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