Social networks as a tool for building trust in government in a client-centered model of the state

Социальные сети как инструмент формирования доверия к власти в клиентоцентричной модели государства

Alexey V. Baranov (Баранов А.В.)
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Alexey V. Baranov (Баранов А.В.): South Russian Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2024, vol. 3, 226-235

Abstract: The article presents the results of a study conducted to identify the opinions of state and municipal employees of the reunified regions on the introduction of a client-centered approach into the official communication space of social networks. The author's hypothesis is that a client-centered approach in the process of interaction between government representatives and citizens contributes not only to the for-mation of an open, honest and direct dialogue between the government and society, but also to the formation of public confidence in government representatives and authorities in relation to citizens. In this regard, an attempt was made to identify factors that negatively affect the client-centricity of communication and destroy mutual trust.

Keywords: client-centricity; trust in government; trust in the public; effective communication; social net-works (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s24329

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