SALESMANSHIP BEHAVIOURAL PHYSIOGNOMIES AND BUSINESS PERFORMANCE OF BOVAS COMPANY LIMITED SOUTHWEST NIGERIA

Oyeniyi Aderonke Agnes (), Akanbi Bosede Esther () and Babatunde Bayode Olusanya ()
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Oyeniyi Aderonke Agnes: Osun State University, Okuku Campus, Osun State, Nigeria
Akanbi Bosede Esther: Osun State University, Okuku Campus, Osun State, Nigeria
Babatunde Bayode Olusanya: Osun State University, Okuku Campus, Osun State, Nigeria

Business Excellence and Management, 2020, vol. 10, issue 3, 24-35

Abstract: The paper objective is to investigate salesmanship behavioral physiognomies and performance of Bovas Company. The instrument used to collect data is a structured questionnaire, and the sample size for the study was 120. The research methodology adopted a descriptive research design to examine the impact of salesmanship behavioral characteristics and business performance. A purposive is appropriate since the population is not significant. Purposive sampling technique was employed to select and sample the opinion of the 120 respondents in the different Bovas filling stations selected for the study. Data were obtained from the field survey and was later analyzed using SPSS 20.0 (Statistical Package for Social Sciences). The results revealed a significant relationship between salesmanship skills and SMEs business performance [r (117) =6.54**, p0.5]. Hypothesis three was supported by the result of the study. The study, therefore, concluded that salesman’s characteristics such as integrity, trust and confidence are significant to business performance.

Keywords: Salesmanship; behavioral; performance; physiognomies; business performance. (search for similar items in EconPapers)
Date: 2020
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