ART CONSUMPTION DURING COVID-19 PANDEMIC: INFLUENCE UPON THE SENTIMENT OF LIFE FULFILMENT

Iuliana Coman ()
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Iuliana Coman: Bucharest University of Economic Studies, Bucharest, Romania

Business Excellence and Management, 2020, vol. 10, issue 5, 112-126

Abstract: Art has been present in our life since the beginning of the humanity, participating to the evolution of society and at the same time reflecting the different stages of human evolution. The aim of this paper is to offer a short analysis regarding the art consumption during the Covid-19 crisis presenting several convictions, perceptions and influences which are manifesting in the art consumers behavior. The research analyzed the influences of art upon the feeling of life fulfilment and upon convictions regarding the capacity of art to influence the life of society. The analysis is performed using data obtained from an experimental survey on a sample of 200 persons with higher education in the south of Romania. Data were analyzed using SPSS and Microsoft Excel and contain descriptive tables. The analysis took into consideration the comparisons of the results obtained using different statistical methods. Following the analysis, it was concluded that the consumption of art continued during Covid-19 crisis, the frequency of art consume were rather high due to the availability of various Internet platforms: 75% of respondents consume at least weekly movies on Internet platforms like Netflix or HboGo; 34% of respondents consume weekly theater on Internet platforms (online TV stations, plays broadcast online, others); 73% of respondents consume at least weekly music on Internet platforms (online TV stations, music broadcast online, others). Another conclusion of the research is that the presence of art manifests influences upon the sentiment of life fulfilment and upon the convictions regarding the capacity of art to participate to the consolidation of society.

Keywords: Art Consumption; Art influence upon life fulfilment; Art influence upon society. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:10:y:2020:i:5:p:112-126

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