FACTORS INFLUENCING INTENTION TO USE ELECTRONIC BANKING IN EAST ALGERIA

Ahcène Tiar (), Aissa Rouabhia (), Ilyes Boudjaada () and Tahar Djellit ()
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Ahcène Tiar: Université 20 Août 1955- Skikda, Skikda, Algeria
Aissa Rouabhia: Université 20 Août 1955- Skikda, Skikda, Algeria
Ilyes Boudjaada: Université 20 Août 1955- Skikda, Skikda, Algeria
Tahar Djellit: Université Mohamed Seddik Benyahia-Jijel, Jijel, Algeria

Business Excellence and Management, 2024, vol. 14, issue 3, 5-24

Abstract: This study aims to examine the factors influencing customers’ intention to use electronic banking (e-banking) in East Algeria. The proposed conceptual model is based on the Technology Acceptance Model (TAM) with its original postulates: perceived usefulness and perceived ease of use, which is extended to embrace some factors, including perceived risk, awareness, self-efficacy, social influence and resistance to change. The empirical data are collected from a questionnaire survey of 170 valid responses and analysed using the Partial Least-Squares Structural Equation Model (PLS-SEM) approach and Smart-PLS 4. The results show that bihavioural intention to use e-banking is influenced directly by perceived usefulness and ease of use and indirectly impacted by self-efficacy.

Keywords: Factors influencing; Intention to use; Electronic banking (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:14:y:2024:i:3:p:5-24

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