MODERN UNIVERSITY MANAGEMENT TOOL – EDUCATIONAL PORTAL CASE STUDY: HIGHER EDUCATION IN ECONOMICS

Ramona Lacurezeanu (), Vasile Bresfelean, Robert Buchmann () and Alexandru Chis ()
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Ramona Lacurezeanu: University Babes-Bolyai, Cluj Napoca, Romania
Robert Buchmann: University Babes-Bolyai, Cluj Napoca, Romania
Alexandru Chis: University Babes-Bolyai, Cluj Napoca, Romania

Business Excellence and Management, 2012, vol. 2, issue 4, 5-16

Abstract: Nowadays, the delivery of learning services is accomplished in a diversity of ways and subordinated to the rules of a competitive market, in the context of a globalization expansion. Moreover, the Internet, the websites and related technologies sustain this unprecedented diversity. In this paper we try to provide a usability requirement analysis from the e-Learning perspective, as psychology studies have demonstrated that users follow their intuition, they are inpatient and want their results immediately, but at the same time they don’t always do optimal interaction decisions. In other words, we illustrate user requirements through a method of analyzing educational portal usability for higher education in economics. Using data mining methods, we also built a profile for the students and grouped them in specific clusters based on their preference for e-Learning (instead of traditional methods) for their studies - a very motivating approach which could help both institution and students.

Keywords: University management; Usability; E-Learning; Portals; Data mining; Clusters; K-means (search for similar items in EconPapers)
JEL-codes: D83 I20 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:2:y:2012:i:4:p:5-16

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