MARKETING MANAGEMENT – MARKETING ORIENTATION AND HOLISTIC SCHOOLS MARKETING

Virginia Lazar
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Virginia Lazar: CEA Iasi
Authors registered in the RePEc Author Service: Seymur Malik Guliyev, Sr. ()

International Conference Modern Approaches in Organisational Management and Economy, 2011, vol. 5, issue 1, 247-251

Abstract: Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the market, new realities, in a broader and more coherent, with a louder voice, holistic marketing states that all matter, citing the need of a real partnership between the organization, suppliers and distributors, creating a true team in order to provide the best value target markets. School is really oriented marketing / holistic marketing by coordinating and integrating all activities that would best respond to the demands of ever more selective more informed and sophisticated consumers.

Keywords: marketing management; holistic marketing; relationship marketing; internal marketing; social responsibility (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:cmanag:v:5:y:2011:i:1:p:247-251

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