MARKETING - MODERN APPROACH IN MANAGEMENT AND ECONOMY OF A SPORTS CLUB

Cristian C. P. Mocanu
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Cristian C. P. Mocanu: The Bucharest Academy of Economic Studies

International Conference Modern Approaches in Organisational Management and Economy, 2011, vol. 5, issue 1, 320-325

Abstract: The expansive character and increasingly obvious on the sports domain regarding the aspect of "business" requires a special focus on monetization of sports activity and the image of those involved. There is a trend that is outlined in the belief that humanity is heading rapidly towards a new type of economy, and therefore, of management. The knowledge’s revolution designates fundamental shift from an economy based on physical resources - represented by the traditional factors of "value or power", material, human, money - to an economy mainly based on knowledge.

Keywords: sports marketing; development strategy; sports performance; federation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:cmanag:v:5:y:2011:i:1:p:320-325

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