THE IMPROVEMENT OF THE ROMANIAN VINICULTURAL MANAGEMENT

Olga Olaru ()
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Olga Olaru: The Bucharest Academy of Economic Studies

International Conference Modern Approaches in Organisational Management and Economy, 2011, vol. 5, issue 1, 416-422

Abstract: In this article, we have synthesized the main aspects regarding the elimination of the dysfunctions which occur in the implementation of the principles of the vinicultural management, for various links of the vinicultural channels and which affect the level of the economic performance. The analysis has been oriented towards the improvement of the following components: economic, managerial, technical-technological, social-cultural, political and ecological, which define the sustainable development of the vinicultural sector, being seen in the interaction between them. In the final part of this article, we have specified the main directions and the importance of the vinicultural strategy for 2005-2014, on whose achievement it depends the reorganization of the vinicultural capital and the development of the performance of the activity performed in the vinicultural sector, the implementation of its directions being a sine qua non condition of the broadening of the wine market both nationally and internationally.

Keywords: sustainable development; vinicultural management; vinicultural strategy (search for similar items in EconPapers)
JEL-codes: L66 M10 Q01 Q13 Q19 Q57 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:cmanag:v:5:y:2011:i:1:p:416-422

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