THE ROLE OF HUMAN RESOURCES IN PROMOTING THE CORPORATE SOCIAL RESPONSABILITY

Ioan Pastor and Camelia-Olivia Ilies
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Ioan Pastor: Petru Maior University, Faculty of Economics, Juridical and Administrative Sciences
Camelia-Olivia Ilies: Petru Maior University, Faculty of Economics, Juridical and Administrative Sciences

International Conference Modern Approaches in Organisational Management and Economy, 2011, vol. 5, issue 1, 435-442

Abstract: In a global economy, organizations have the responsibility to demonstrate and promote corporate social responsibility. Long-term sustainability demands that organizations rethink their business goals and objectives from focusing on making a profit to corporate citizenship. Human resource managers play a critical role – that of leading and educating their companies regarding the importance of corporate social responsability while at the same time strategically implementing healthy management practices that support the company's business and corporate social responsability goals. This paper wants to describe some ways for human resources leaders to promote corporate social responsability within their organization: a. define companies corporate social responsability; b. establish metrics for measuring the impact of the company’s corporate social responsability practices; c. involve employees in defining and advancing corporate social responsability; d. communicate internally and externally. e. establish positive and pro-active relationships with other companies. Corporate social responsability will not solve all of society’s ills, but it will go along way to making the world a better place. In corporate terms, corporate social responsability makes good business sense. It gives everyone a reason to smile. It is what the future of business is all about.

Keywords: human resources; corporate social responsibility (search for similar items in EconPapers)
Date: 2011
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