BUILDING CONSUMERS’ TRUST IN ONLINE RETAILING SERVICES

Gheorghe H. Popescu ()
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Gheorghe H. Popescu: Christian University Dimitrie Cantemir, Bucharest

Proceedings of Administration and Public Management International Conference, 2014, vol. 10, issue 1, 158-163

Abstract: Over the past decade, there has been increasing evidence describing the relevance of trusting the online retailer, purchaser trust in e-commerce, and the absence of customer protection procedure. The purpose of this study is to examine determinants of online retail for e-consumers, critical factors that affect online retailing, and consumers’ perceptions of online retailing service quality

Keywords: online retailing; e-consumer; e-commerce; consumer rights; online shopper; trust (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:10:y:2014:i:1:p:158-163

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