MARKETING OF DESTINATIONS: A EUROPEAN PERSPECTIVE

Maria Roxana Cosma ()
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Maria Roxana Cosma: Faculty of Marketing, Bucharest University of Economic Studies

Proceedings of Administration and Public Management International Conference, 2014, vol. 10, issue 1, 305-310

Abstract: Capitalizing tourist destinations is a complex and lengthy process whereby resources are gradually transferred within the area of trade relations. Marketer’s proficiency is a key factor to accelerate this process, but also for making better and fuller use of existing touristic attractions of a destination. Other factors of influence are the involvement of the local population, general infrastructure, valuable and unique attractions, tourist preferences etc. Among the influences identified as positive while marketing a destination, we could name social trends monitoring that can supply information on consumer preferences evolution trends, valuable enough to gain a vital competitive advantage; maintaining conventional promotional activities, even when using internet based promotional channels and the need to quantify of as many processes possible that could have any impact on the destination image.

Keywords: tourism destination; marketing; EDEN; promotion (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:10:y:2014:i:1:p:305-310

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