PROMOTING THE IMAGE OF NGOS IN SOCIETY

Mihaela Pacesila ()
Additional contact information
Mihaela Pacesila: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2018, vol. 14, issue 1, 104-112

Abstract: This paper analyzes the importance of communication in NGOs as well as their promotion in society. The first part of the paper explains how communication can help NGOs in their efforts. The second part of the paper describes the most important communication tools and channels which NGOs could use in order to solve the community problems, to keep in touch with all target audiences and improve their image and credibility. The last part of the paper provides an overview on the image of the nongovernmental sector in Romania.

Keywords: communication tools; web communication; channels of communication; social networks; models of public relations; credibility and image (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://confcamp.ase.ro/2018/wp-content/uploads/2021/05/12-Pacesila.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:14:y:2018:i:1:p:104-112

Access Statistics for this article

Proceedings of Administration and Public Management International Conference is currently edited by Popescu Irina Ruxandra

More articles in Proceedings of Administration and Public Management International Conference from Research Centre in Public Administration and Public Services, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Popescu Irina Ruxandra ().